(Freakonomics: A Rogue Economist Explores the Hidden Side of Everything)
Steven D. Levitt & Stephen J. Dubner著
李明譯
大塊文化2006出版
ISBN 986-7291-93-X
1.經濟 (550)
1.經濟 (550)
一顆蘋果，用經濟學的剖刀切開，裡頭竟然是橘子
一種全新開發的經濟學－－
用最有趣的問題剝解所有事物隱藏的一面
經濟學擁用獲得答案的絕佳工具，但嚴重缺乏有趣的問題．
Levitt－－經濟學的印第安那瓊斯，
他發掘了許多看似幽默怪誕，卻與日常生活息息相關的＜經濟問題＞，
本書旨在探尋每件事物背後隱藏的一面，
剝去現代生活的一兩層表皮，以觀內部的運作狀況．
作者發明了一個全新的研究領域：
蘋果橘子經濟學－－
用經濟學的剖刀切開擁有蘋果外表的橘子果實．
這種剖刀憑藉的是經學裡俯拾皆是的工具，不同的只是改從最有趣而關鍵的點切入．
經濟學本質上是一種測量的科學，包含一組可以測量複雜資訊的完善工具．
只要找對了透視角度，所有複雜的現象都是可被理解的．
這也是Levitt所認為的：如果道德代表人們理想中的世界運作方式，
那麼經濟學則代表真實世界的運作方式．
(請參閱本書網站：http://www.freakonomics.com/)
代序
小學老師與相撲選手有何共通點？
Chapter 1: What Do Schoolteachers and Sumo Wrestlers Have in Common?
In which we explore the beauty of incentives, as well as their dark side-cheating.
三Ｋ黨與房地產仲介有何相似處？
In which we explore the beauty of incentives, as well as their dark side-cheating.
三Ｋ黨與房地產仲介有何相似處？
Chapter 2: How Is the Ku Klux Klan Like a Group of Real-Estate Agents?
In which it is argued that nothing is more powerful than information, especially when its power is abused.
為何毒販還和母親住一起？
In which it is argued that nothing is more powerful than information, especially when its power is abused.
為何毒販還和母親住一起？
Chapter 3: Why Do Drug Dealers Still Live with Their Moms?
In which the conventional wisdom is often found to be a web of fabrication, self-interest, and convenience.
罪犯都跑到哪裡去了？
In which the conventional wisdom is often found to be a web of fabrication, self-interest, and convenience.
罪犯都跑到哪裡去了？
Chapter 4: Where Have All the Criminals Gone?
In which the facts of crime are sorted out from the fictions.
怎樣才算理想的父母？
In which the facts of crime are sorted out from the fictions.
怎樣才算理想的父母？
Chapter 5: What Makes a Perfect Parent?
In which we ask, from a variety of angles, a pressing question: do parents really matter?
完美的父母，續篇：換個名字會更好？
In which we ask, from a variety of angles, a pressing question: do parents really matter?
完美的父母，續篇：換個名字會更好？
Chapter 6: Would a Roshanda by Any Other Name Smell as Sweet?
In which we weigh the importance of a parent's first official act-naming the baby.
尾聲：到哈佛的兩條路
In which we weigh the importance of a parent's first official act-naming the baby.
尾聲：到哈佛的兩條路
附註
(88shining say, 看完才來寫心得)
(2007.08.07:這幾天，認真地閱讀這本很不錯的書,過些天,再寫些心得,摘錄經典原文!)
(2007.08.07:這幾天，認真地閱讀這本很不錯的書,過些天,再寫些心得,摘錄經典原文!)
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